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Planet Solar: Solar Panels | Executive Staff

Executive Staff

Ben Siebert

CEO and Founder

Ben originally founded Save American Energy in 1983, installing energy efficiency measures and solar in homes, commercial buildings, and multi-family properties. In 1994, he invented and patented a line of low-energy consumption lighting, and formed PSI Lighting Products, eventually having distribution in 15 countries. After PSI was acquired in 1998, Ben spent 4 years living off-grid, using self-designed energy generation systems, leading to his love for solar energy. Ben grew up in the construction business, is a licensed general and solar contractor in California and Florida, as well as a commercial pilot, US Coast Guard Licensed Captain, Certified Rescue Diver, and an accomplished musician.

Carol S. Huerta

Chief of Operations

Carol has 30 years of experience in accounting with an added background in Operations. Carol managed ALL ONE Multiple Vitamins Corporation, a leader in the alternative medicine industry, for 24 years before their acquisition in 2010. Carol has a passion for customer service and attention to detail. She is active in her church, and local schools.

David Demers

Director of Installations
GM CentralValley


Dave has decades of general construction experience, having installed hundreds of roofs, and has been a licensed general contractor for over 14 years. David has been building custom homes near Yosemite for over 31years, and represents one of the most professional artisans and experienced installers in the industry. He personally reviews every project, and is the on-site contact person for most projects over 250kW.

Marilyn Ekberg-Siebert

Chief Strategy Officer
Regional Sales Manager Puerto Rico (English)


Marilyn has an extensive business background, having founded her own company when she was just 20yrs old, which she owned for 16 years. Since then, she has acted as strategic consultant for many successful start-ups. Marilyn’s leadership skills have been called upon for numerous organizations as President of many non-profit organizations, and receiving ‘Woman of the Year’ in her hometown of Reedley, CA.

Marilyn is the mother of two, and found time in her busy schedule to home-school them for 6 years. She is very active in church, and with Child Hope in Haiti. She has been a part of the solar industry since 2007, and her perspective and overview of trends within our industry is relied upon heavily at Planet Solar.

Kirk Weiss / Jill Weiss

Vice President—Sales / Marketing & Lead Generation—Palm Desert

Originally from Calgary Alberta, Kirk is a 30+ year resident of the Coachella Valley. After founding a chain of cellular phone stores, solar was the next logical step for Kirk., entering the field in 2008. Few people in this industry are as passionate or knowledgeable about solar as Kirk.

Jill grew up in Vancouver, and brings her extensive marketing and public relations experience to Planet Solar. Her relational approach has given her the nickname “the Queen of Referrals”, and is largely responsible for Planet Solar’s impressive growth.

Both are avid golfers, and love living the desert lifestyle. Kirk and Jill are two of the most dynamic and knowledgeable sales professionals anywhere in this industry, and are great fun to be around too!

Steve Pyle

Vice President—Operations & Regional Sales Specialist – PD

Steve Pyle brings over 35 years of management and sales experience to Planet Solar. Steve has received numerous awards in both the international timeshare hotel industry, and as a partner in one of California’s largest pool building companies. For the last four years, Steve has applied his talents to the booming solar industry in the beautiful, sunny California desert.

Customer Service is the foundation of Steve’s work ethic. His enthusiasm, professionalism, and sense of humor have converted nearly all of his clients into real friends. Steve and his wife Delia have been married 35 yrs, and have two grown children.

Lani Arellano

Finance Director

Lani has been involved in nearly every aspect of the solar industry. Her professionalism and work ethic were immediately recognized, and Lani quickly moved up the ranks from entry level to a project manager. Her efforts resulted in that company receiving Solar Dealer of the Year. Lani is in charge of every third-party owned (financed) project throughout the company, from California to Puerto Rico, whether financed, leased,PPA, or commercial PPA.

Ross Cathie

Regional Sales Manager – Santa Barbara

Ross brings an entrepreneurial spirit to Planet Solar – so he fits right in! He has been a software executive, Sales Manager for Nissan, and owned several other enterprises including a pub. Ross’ ‘can do’ attitude, extremely high moral standard, love of people, and British congeniality are all immediately apparent. It is nearly impossible to meet Ross and not immediately like him.

Ross is a devoted husband and father of three, married to the beautiful Bridget. When he’s not working, he spends time with his family, coaching his kids AYSO soccer teams. He loves the community of Santa Barbara, and feels it’s extremely important to work with local professionals and companies, ensuring he gives back
to the city and people that have welcomed him so graciously.

Bill Arellano

Regional Sales Manager – Fresno

Bill has an extensive background in consumer sales and finance, with over 25 years of sales and management experience in legal and home improvement sales to Planet Solar. Most recently, he built the #1 residential solar company in Riverside County, receiving numerous sales awards.

Bill earned his Bachelor’s degree from the University of Hawaii, where he met his wife Lani. They have two wonderful children. Bill brings a level of professionalism and knowledge that can only come from years of experience, and a commitment to customer satisfaction that is unparalleled.